WIBV 102.1 FM
Demographics

Power of WIBV FM 102.1

WIBV Cardinal Country 102 blends current hits with the classics.

WIBV 102's core demographics are the 25-49 year-olds and secondary demographics are 18-55 year-olds.

WIBV 102's format is especially effective in reaching working suburban and rural listeners.

WIBV 102's listeners span all occupations and educational levels.

WIBV 102 features a family friendly environment.

45% of all Country listeners have at least one child at home.

WIBV Cardinal Country 102 reaches adults.

WIBV Cardinal Country 102 listeners have good incomes.

WIBV Cardinal Country listeners are in all professions and categories.

This audience includes investors.

73% of country listeners own their own homes.

More than any other format.

They even own more than one home or real estate.

63% own a computer.

Gender Balance

51% are female

49% are male

Age Composition Breakdown of the Format

1. 14% of listeners are 18-34
2. 18% of listeners are 25-34
3. 24% of listeners are 35-44
4. 21% of listeners are 45-54
5. 23% of listeners are 55-+

WIBV Audience Wants

1. New country Music
2. Weather is important
3. News and news headlines are a tune-in factor
4. Country radio female listeners are like other radio women, they don't want radio that is inappropriate for kids.
5. Personalities are important.